Case study - Flagship project
A multi-development London showcase built for GCC buyers. Eight London developments, nine workstreams, 91 delivered tasks - the booking system, the landing pages, the CRM automation, the creative pipeline and the paid media, all built in-house.
The brief
Berkeley Group inventory across eight London developments needed to reach buyers in the Gulf through a single showcase rather than eight separate campaigns. That meant one brand, one booking journey and one reporting spine - while still giving each development its own page, its own calendar and its own creative. The constraint was time: from asset selection to live media in eight days, with fixed exhibition dates that could not move.
There was no existing booking infrastructure, no per-development tagging, and no partner routing. All of it had to be designed, built and tested before the first pound of media ran.
Nine workstreams - 91 tasks delivered
What I built
A shared form captured bedrooms - studio through four-bed and penthouse - budget band from under 500k to 5M-plus, timeframe, and whether the buyer was purchasing for use or investment. Behind it, a separate calendar per development with its own description and availability.
Rather than asking a buyer to pick a development they had never heard of, a matcher form took their criteria and surfaced the right ones. Selectable buttons, autofill, no typing where a tap would do.
Every booking arrived in the CRM tagged by city, campaign code and development - parsed out of the booking URL itself, so attribution never depended on anyone remembering to set it.
Five specialists - mortgage broker, solicitor, tax advisor covering stamp duty and overseas buyers, furnishing and property management - routed by tag so a booked buyer met the right person on the day.
Developer appointment emails on booking, a confirmation email one week out, and a WhatsApp reminder one hour before. All automated, all logged against the contact.
Campaign film managed from brief to final cut. Facebook ads, a LinkedIn banner set, an exhibition email design, and a Google Ads targeting package: 50 exact-match keywords, 24 YouTube channels, 21 display domains, English-language, GCC geography.
Delivery timeline
Outcome
Nine workstreams, 91 tasks, eight developments and five partner firms - delivered on a fixed exhibition date by one person.
Attendance, booking and sales figures for this campaign are available on request.