Abhay KrishnaMarketing & Automation
Back to portfolio

Developer partnership

Berkeley Group

Vogue Properties is a premium agent for Berkeley Group, the UK's largest premium developer. I run the marketing behind that relationship - the campaigns, the registration process, the data and the reporting.

8+Berkeley developments marketed
4Group brands - St George, St William, St Edward, St James
2Registration automations built with the developer
1Premium agent relationship

What the relationship means

Performance is the condition.

Berkeley works with a small number of premium agents. Leads come to us directly from the developer and are paid on directly - which makes the arrangement performance-dependent in a way that ordinary agency work is not. It continues while the campaigns deliver, and stops when they do not.

Practically, that raises the bar on everything downstream of the ad. Registrations have to be clean and timely or the introduction is lost. Reporting has to reconcile to the developer's own numbers. Creative has to sit inside brand guidelines written for a listed housebuilder, not an agency. This is enterprise-grade marketing delivery, and I run it single-handed.

Delivery

Three areas of work.

01

Campaign delivery

Scope
Paid social, landing pages and lead routing across Grand Union, Kings Road Park, White City Living, Trillium, Trent Park, Royal Arsenal Riverside, Horlicks Quarter and Royal Gateway - targeted to UK and GCC investor audiences with market-specific creative and offers.
02

Registration & site-visit protection

Scope
Two automations built in coordination with the developer's own process: one pre-registers every Vogue client before they can self-register, the other logs and notifies on site visits. Both hard-stop if the buyer is not already in our CRM, so no introduction is ever lost.
03

Reporting to developer standard

Scope
A single taxonomy across ad sets, CRM records and reporting means every lead traces to a campaign, market and development. When the developer asks where a buyer came from, the answer is one query, not a reconstruction.

The wider portfolio

Beyond Berkeley.

The same operating model runs across the rest of the developer roster - London and Dubai, off-plan and premium residential.

Back to portfolio Next: The Best of London